#2-4 are not logo designs. They are variations of a logo design. A logo should stand strong in solid black and white. If it falls apart when reduced to those 2 solid colors, it is not a strong logo design. The strength of a logo should not rely on full color, gradients, grunge effects, 3d effects, or shading & highlights. A logo in it’s basic form needs to work for print, web and video. There are many times when a logo may need to be reproduced on a vinyl banner, fax machine, gobo for lighting, tee shirt printing, embroidered, embossed/engraved or extruded in a 3d program. None of those will work if your logo is not replicable in solid black & white. Even the grunge effect is technically replicable in solid black & white; but at it’s core, it is an effect applied to a logo. The logo should stand alone without that effect applied to it. Logo designs that are too ornate should be avoided as well. You will run into a lot of the same issues if your logo is too intricate. Less is more.
This is a great explanation of something that i have tried to explain a number of times to clients that just really don’t understand it. I could not have put this better.
Barton,
Excellent advice. I’m having our church logo redone for the same reason. It does stand out well in b/w and am having the “grunge” effect put to it on our website. Thanks for confirming my own thoughts about this!
Awesome post.
Thanks. You can tell I’ve come across some non-logos recently.
[...] Baltimore Project Logo Design January 6, 2009, 12:01 am Filed under: 1 I wish I wrote this, but I didn’t. Check the [...]
Amen Bart!
[...] logos and colors/treatments, there’s a nice little description and examples on the Already Been Chewed blog. I’ve attached a very basic logo to make sure I understand what you’re describing. Various [...]
I don’t understand some moments of this post..
Very good information. Good for both novice and I also like Logosnap where you can designing your own logo.
Thanks for the insight, very helpful.
Great advice!!! Now, if I can just get someone to design a logo for free….
well said!
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agree ! well said.
Have you ever well thought-outadding more videos to your blog posts to keep the readers more entertained? I mean I just read through the entire article of yours and it was quite good but since I’m more of a visual learner,I found that to be more helpful well let me know how it turns out
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I think it would be great if the Big 2 didn’t give up rights to the name forcing the Big 10 to stay the Big 10 with 12 schools
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How to make a good logo design?